Travel to your favorite TV show and movie filming locations. From The White Lotus in Thailand to Squid Game in Korea, discover 20 incredible set-jetting destinations with costs, access info, and insider tips.
Set-jetting is the travel trend of visiting destinations because they appeared in your favorite TV shows or movies. Coined by New York Post journalist Gretchen Kelly in 2008, this phenomenon has exploded in 2025 as streaming platforms and binge-watching culture make fictional locations feel like places we already know.
According to Expedia's 2024 study, 66% of travelers worldwide now consider visiting a place because they saw it on screen, and 39% actually book those trips. The economic impact is staggering: Taormina, Sicily saw a €2 million hospitality boost and 300% Google search spike after The White Lotus Season 2 filmed there.
Destination | Show/Movie | Platform | Year | Search Increase | Daily Cost | Best Time | Difficulty |
|---|---|---|---|---|---|---|---|
| Bangkok & Phuket | The White Lotus Season 3 | HBO/Max | 2025 | 400 | 60 | November-February | Easy |
| Maui | The White Lotus Season 1 | HBO/Max | 2021 | 386 | 250 | April-May, September-November | Easy |
| Seoul & Jeju Island | Squid Game Season 2 | Netflix | 2024 | 380 | 85 | March-May, September-November | Easy |
| Bath & London | Bridgerton Season 3 | Netflix | 2024 | 310 | 150 | April-September | Easy |
| Taormina | The White Lotus Season 2 | HBO/Max | 2022 | 300 | 140 | April-June, September-October | Moderate |
| Edinburgh | One Day | Netflix | 2024 | 285 | 120 | May-September | Easy |
| Dubrovnik | Game of Thrones | HBO/Max | 2011 | 280 | 100 | May-June, September-October | Easy |
| Morocco (Marrakech & Ait Benhaddou) | Gladiator II / Game of Thrones | Cinema / HBO | 2024 | 240 | 70 | March-May, September-November | Moderate |
| Cape Town | One Piece Live Action | Netflix | 2023 | 220 | 80 | November-March | Easy |
| Iceland | Game of Thrones / The Secret Life of Walter Mitty | HBO/Cinema | 2013 | 210 | 180 | June-August (summer) / December-February (Northern Lights) | Moderate |
| Malta | Game of Thrones / Gladiator | HBO/Cinema | 2011 | 195 | 95 | April-June, September-October | Easy |
| Paris | Emily in Paris Season 4 | Netflix | 2024 | 195 | 160 | April-June, September-October | Easy |
| Spain (Seville & Madrid) | House of the Dragon | HBO/Max | 2022 | 188 | 105 | April-June, September-October | Easy |
| Budapest | Maria Callas Biopic | Netflix | 2024 | 180 | 75 | April-June, September-October | Easy |
| Ireland | Game of Thrones / The Banshees of Inisherin | HBO/Cinema | 2022 | 175 | 120 | May-September | Easy |
| Tokyo | Tokyo Vice / Lost in Translation | HBO/Cinema | 2022 | 170 | 130 | March-May, September-November | Easy |
| Peru (Amazon & Andes) | Paddington in Peru | Cinema | 2024 | 165 | 65 | May-September | Adventurous |
| Albuquerque | Breaking Bad / Better Call Saul | AMC/Netflix | 2008 | 160 | 100 | September-November, March-May | Easy |
| New Zealand (North & South Island) | The Lord of the Rings / The Hobbit | Cinema / Amazon Prime | 2001 | 150 | 110 | December-February, September-November | Moderate |
| Inverness | The Traitors UK | BBC | 2024 | 145 | 110 | May-September | Easy |
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Season 1 - Maui, Hawaii: Four Seasons Resort Wailea ($800-2000/night), Wailea Beach, Haleakalā National Park crater scenes. The resort saw 386% increase in booking inquiries after the show. Book whale watching tours (December-April) featured in opening credits.
Season 2 - Taormina, Sicily: San Domenico Palace ($600-1500/night), Isola Bella beach, Taormina Ancient Theatre, Corso Umberto shopping street. The town documented €2M tourism boost. Visit in shoulder season (April-May, Sept-Oct) to avoid crowds.
Season 3 - Bangkok & Phuket, Thailand: Anantara Layan Phuket ($400-1000/night), Four Seasons Bangkok, Wat Arun temple, Railay Beach, Bangkok floating markets. Thailand offered producers $4.4M in incentives knowing tourism value would exceed $100M. Releases February 2025 - expect massive crowds by summer.
Croatia: Dubrovnik Old Town (King's Landing), Pile Gate, Fort Lovrijenac (Red Keep), Lokrum Island. City now limits daily visitors to 4,000. Book official GOT walking tours ($50-75), visit at 7am for crowd-free photos.
Northern Ireland: Dark Hedges (Kingsroad), Ballintoy Harbour (Iron Islands), Cushendun Caves. Rent a car for self-guided tour - public transport limited. Dark Hedges best at sunrise.
Iceland: Þingvellir National Park (beyond the Wall), Dimmuborgir lava fields, Höfn glacier scenes. Combine with Northern Lights trip (Sept-April). Book glacier hikes with local guides.
Spain: Royal Alcázar Seville (Dorne palace), Osuna bullring, Castle of Almodóvar del Río. Less crowded than Croatia, better value, authentic tapas scene.
North Island: Hobbiton (Matamata) - fully restored Shire with 44 hobbit holes, Green Dragon Inn (serves ale & food). Book tickets weeks in advance ($89 NZD). Tongariro Alpine Crossing hike (Mount Doom) - challenging 19km day hike.
South Island: Mount Sunday (Edoras) - accessible by 4WD or helicopter tour. Fiordland (Fangorn Forest, Misty Mountains) - take boat tour of Milford Sound. Queenstown (various scenes) - adventure capital, base for multiple locations.
Insider tip: Red Carpet Tours runs official LOTR location tours with guides who worked on the films ($200-300/day, worth every penny for behind-the-scenes stories).
Ready to visit your favorite filming locations? Browse our destination guides to plan the perfect trip to Bangkok, Seoul, Edinburgh, and beyond.
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